The importance of having a unique, sensory and pleasant experience is part of the promise Romano makes to the client. The new venue represents a new adventure, just as the new features offered are a discovery, a surprise for customers.

The novelty and exclusivity of the experience are enclosed in the new pastry shop Romano, but also within their products. The internal stratification of sweets thus becomes tale of wonder, emblem of the discovery that people make by entering from Roman; the cutting gesture reveals the complexity of work and free the emotions of enjoying a pastry. The layers thus represent the sensations that are try in pastry making, but also the values of the brand.

I curated the pastry shop’s opening advertising campaign following this concept, working on illustrations, motion design, photography and social media campaign