I create the visual identity for Tesoro Casa, the logo has remained the same, but is now accompanied by a recognizable identity.

Tesoro Casa is innovation and change in a sector that has remained static for too long. It gives each environment a unique look, determining its character. The communication therefore highlights precisely the change and the assumption of meaning that the environment has after a product provided by the brand is included. The light is filtered by the curtain which becomes the illuminated focus of the space, transforming its perception and becoming the protagonist.

The contrast created between the tent and the environment determines its importance as key element of change and transformation. The curtain becomes an integral part of the space joins the whole to modify it, giving the environment and those who interact with it, all those sensations proper to the product.

This is the representation of the Tesoro casa brand, which therefore goes to transmit in its identity the visual, tactile and emotional properties of the product of which occupies, without representing it tells it through lightness, transparency, the movement and light.